SEO
Google Preferred Sources: What It Is and How to Add Yours
How Google Preferred Sources work, how a reader adds a source in Top Stories, AI Mode and AI Overviews, who is eligible,…
10 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search, each one written to support a specific service, not to chase traffic keywords with nowhere to go.
AI Marketing
How ChatGPT and Perplexity decide which sources to cite
Ask ChatGPT or Perplexity a question and it hands back an answer with two or three sources cited. Somewhere behind that answer,…
8 min read
Web Design
Above-the-fold design: what needs to be visible without scrolling
“Above the fold” gets treated like a fixed rectangle: cram the logo, the headline, the offer and a button into it, and…
8 min read
Google Ads
Why “impressions” is a vanity metric for lead-gen campaigns
50,000 impressions a month feels like momentum. It usually isn't. Where the term vanity metric actually comes from, and what to track…
9 min read
Local SEO
Responding to negative Google reviews without hurting your rankings
A negative review shows up, and the instinct is to ignore it or fight back. Both make things worse. Where owner responses…
9 min read
SEO
Search intent 101: matching page type to what Google thinks a query wants
A well-written page can still never rank if it's the wrong type of page for the query. Where search intent classification actually…
11 min read
AI Marketing
Schema markup for AI visibility: which types actually help
Add schema markup, they say, and AI search will start citing you. A large study tracking 1,885 pages found that's mostly not…
11 min read
Web Design
Page speed vs page weight: what’s actually slowing your site down
Someone runs their site through a speed test, sees a score of 45, and assumes the fix is “make the site faster.”…
9 min read
Google Ads
Building a negative keyword list before your first campaign goes live
Most businesses launch their first Google Ads campaign with a keyword list and a budget, and nothing else. A week later, they’re…
10 min read
SEO
How to read a Core Web Vitals report without a developer background
Someone hands you a Core Web Vitals report, or you open Search Console and stumble onto it yourself, and it’s a wall…
10 min read
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