Local SEO
Why review recency beats review count for local pack rankings
Two dentists in the same neighbourhood. One has 200 reviews, most of them three or four years old. The other has 40…
9 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search, each one written to support a specific service, not to chase traffic keywords with nowhere to go.
AI Marketing
What “entity clarity” means and why AI answer engines care about it
Ask ChatGPT or Google’s AI Overviews a question about a business, and the answer either names a specific company with confidence, or…
12 min read
Web Design
What makes a website “SEO-ready” before a single page of content is written
Most businesses think about SEO after the website is already built. Content gets added, someone notices it isn’t ranking, and an SEO…
10 min read
Google Ads
Match types explained: broad, phrase and exact in 2026’s automated bidding world
If you learned Google Ads match types years ago and haven’t looked at them since, what you learned is out of date.…
10 min read
Local SEO
How many photos should a Google Business Profile actually have?
Open ten competing Google Business Profiles in your area and you’ll usually spot the same pattern. A couple have a handful of…
8 min read
SEO
Canonical Tags Explained: Code, Examples and Common Mistakes
Canonical tags explained with code examples: how to add one, what Google does with it, what happens with multiple canonical tags, and…
14 min read
AI Marketing
Can AI crawlers even access your website? A quick technical check
Here’s a question worth asking about your own website: if someone asks ChatGPT or Perplexity about your industry right now, could those…
8 min read
Web Design
Mobile-first design: why Google judges your site on the phone version first
Here is something that surprises a lot of business owners. Even if nine out of ten people who visit your website are…
9 min read
Google Ads
What is Quality Score and does it actually affect your cost per click?
Quality Score sounds like a report card, but it directly changes what you pay per click. Here's what it actually measures and…
10 min read
Local SEO
Choosing the right primary category for your Google Business Profile
Primary category is probably the single highest-leverage field on your whole Google Business Profile. Here's how to pick the right one, and…
9 min read
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