Google Ads
Google Ads Assets Checklist: 10 Asset Types Most Accounts Miss
A Google Ads assets checklist: the 10 asset types (formerly extensions), the rules for each, why assets don't show, and how to…
13 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search, each one written to support a specific service, not to chase traffic keywords with nowhere to go.
Local SEO
Duplicate Google Business Profile: How to Merge or Remove It
A duplicate Google Business Profile won't show on Search or Maps. Why you have two, Google's three reasons, and the right fix:…
11 min read
SEO
12 Free SEO Tools for a Website Audit
12 free SEO tools for a website audit: what each does, its limits, which we use, and a 60-minute order to run…
13 min read
SEO
Blog Post Brief: How to Write One That Supports a Service Page
How to write a blog post brief: the ten parts, a template to copy, a worked example, and how to stop a…
12 min read
AI Marketing
llms.txt Explained: What It Does and Why Google Ignores It
llms.txt is a real proposal, but Google says Google Search ignores it. What the file is, who uses it, how to check…
12 min read
Web Design
Website Speed Optimization: 12 Fixes You Can Make Without a Developer
Website speed optimization made simple: 12 fixes for images, plugins, scripts, fonts and caching, each checked against Google's own guidance.
13 min read
SEO
Domain Extension SEO: Does .in, .com or .si Matter?
Does your domain extension matter for SEO? What Google says about .in, .com, .ai and the .si surge, and how to choose…
9 min read
Web Design
Website Accessibility Basics Every Business Site Should Meet
Website accessibility basics for a small business site: eight checks, a 15-minute test and what tools miss, checked against Google and the…
13 min read
AI Marketing
How to Fact Check AI Generated Content Before You Publish
Google now says it is critical to manually fact check AI generated content. See what changed, what to review, and an eight…
11 min read
Google Ads
Smart Bidding Explained: Target CPA vs Target ROAS vs Maximize Conversions
Target CPA, Target ROAS and Maximize Conversions all let Google's AI set your bids, but they optimize for different goals. What each…
12 min read
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