01
Intent research
Prioritise searches that indicate a real need for the service.
ExploreGoogle Ads management
The Google Ads agency in India focused on the cost of a real enquiry
Zunelo builds and improves campaigns around buying intent, clean measurement and the actions that matter: calls, forms and WhatsApp conversations.
- Free audit in 48 hours
- Transparent, keyword-locked scope
- No lock-in contracts
What is included
What campaign management includes
The goal is not more clicks. It is a cleaner path from a relevant search to a qualified conversation.
02
Campaign structure
Organise campaigns, ad groups, locations and budgets for control.
Explore03
Ad messaging
Match the searcher's problem with a credible offer and next step.
Explore04
Negative keywords
Reduce irrelevant traffic and protect spend.
Explore05
Conversion tracking
Measure calls, forms and other meaningful actions.
Explore06
Ongoing optimisation
Review queries, bids, ads, landing pages and cost per enquiry.
ExploreWhy it matters
Most wasted ad spend isn't a bidding problem: it's a scope problem
We regularly audit accounts where the campaign structure is technically fine but the account is burning budget on searches that were never going to convert: broad match keywords with no negative list, generic terms like "digital marketing" instead of the specific service someone actually needs, or search partner and display placements switched on by default without anyone reviewing where the clicks are landing. Fixing bids and ad copy doesn't touch any of that. The audit we run before taking on an account exists specifically to catch this category of leak before we start optimising details that don't matter yet.
National campaigns add a second layer: budget has to be allocated sensibly across cities and states with very different click costs and competition levels, rather than one blended average bid across the whole country. A city with lower competition can often deliver a cheaper cost per enquiry than a metro, and that only becomes visible once the account is segmented by location rather than run as a single undifferentiated campaign.
How we work
A clear sequence from evidence to action
- 1
Measure first
Confirm conversion actions and current data quality.
- 2
Build around intent
Structure keywords and ads by buying need.
- 3
Improve the landing path
Align the page, offer and call to action.
- 4
Optimise by outcomes
Use enquiry quality and cost to guide changes.
Site structure
Where this page sits
A quick map from the homepage to this page, and the pages it connects to next.
Related pages
Questions
Useful answers before you enquire
What budget do I need?
The appropriate budget depends on search demand, click costs, location and commercial value. The audit provides a realistic starting range.
Do you include conversion tracking?
Tracking calls, forms and other meaningful actions is treated as a foundation, not an optional reporting extra.
How quickly can campaigns launch?
A new campaign can often be prepared quickly once access, landing pages, tracking and offer details are ready.
What's the minimum ad spend you'll manage?
There's no fixed minimum, but management fees are set to make sense against the ad budget: if the fee would cost more than the media spend itself, we'll say so honestly rather than take on the account.
Do you handle multi-city or pan-India campaigns?
Yes. Budget is segmented by location rather than run as one blended national campaign, since click costs and competition vary significantly by city.
Free audit · No obligation
Start with the clearest next step
Share your website and goals. Zunelo will identify the highest-priority opportunities and the service that should come first.
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