Web Design
Page speed vs page weight: what’s actually slowing your site down
Someone runs their site through a speed test, sees a score of 45, and assumes the fix is “make the site faster.”…
9 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search — each one written to support a specific service, not to chase traffic keywords with nowhere to go.
Google Ads
Building a negative keyword list before your first campaign goes live
Most businesses launch their first Google Ads campaign with a keyword list and a budget, and nothing else. A week later, they’re…
10 min read
SEO
How to read a Core Web Vitals report without a developer background
Someone hands you a Core Web Vitals report, or you open Search Console and stumble onto it yourself, and it’s a wall…
10 min read
Local SEO
Why review recency beats review count for local pack rankings
Two dentists in the same neighbourhood. One has 200 reviews, most of them three or four years old. The other has 40…
9 min read
AI Marketing
What “entity clarity” means and why AI answer engines care about it
Ask ChatGPT or Google’s AI Overviews a question about a business, and the answer either names a specific company with confidence, or…
12 min read
Web Design
What makes a website “SEO-ready” before a single page of content is written
Most businesses think about SEO after the website is already built. Content gets added, someone notices it isn’t ranking, and an SEO…
10 min read
Google Ads
Match types explained: broad, phrase and exact in 2026’s automated bidding world
If you learned Google Ads match types years ago and haven’t looked at them since, what you learned is out of date.…
10 min read
Local SEO
How many photos should a Google Business Profile actually have?
Open ten competing Google Business Profiles in your area and you’ll usually spot the same pattern. A couple have a handful of…
8 min read
SEO
Canonical tags explained: when to use them and the mistakes that quietly cost rankings
Most websites have duplicate pages without anyone deciding to create them. A product page reachable with three different URL parameters, the same…
11 min read
AI Marketing
Can AI crawlers even access your website? A quick technical check
Here’s a question worth asking about your own website: if someone asks ChatGPT or Perplexity about your industry right now, could those…
8 min read
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