SEO
A plain-English guide to crawl budget and why small sites rarely need to worry about it
Crawl budget sounds urgent. For most small sites it isn't. Here's how to tell if it actually applies to yours, and what…
10 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search, each one written to support a specific service, not to chase traffic keywords with nowhere to go.
AI Marketing
What is GEO (Generative Engine Optimization) and how is it different from SEO?
GEO isn't SEO with a new name. Here's what actually changes, real examples for local businesses, and how to check today if…
12 min read
Web Design
Website structure 101: how many clicks should it take to reach any page?
There's no official three-click rule. Google itself says ease of reaching a page matters more than a fixed count. Here's what click…
10 min read
Google Ads
Search campaigns vs Performance Max: which one should a service business start with?
Search or Performance Max first? It depends on your business type. Here's a real decision framework, not a one-size-fits-all answer.
10 min read
Local SEO
The five Google Business Profile signals that actually move the local pack
Google ranks local results on relevance, distance, and prominence, not a checklist. Here are the GBP signals that actually move the needle,…
9 min read
SEO
Why keyword cannibalisation quietly stalls SEO growth
Two pages competing for the same keyword both lose. Here's how to find it in Search Console, fix it in three simple…
12 min read
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