Google Ads
9 Common Google Ads Mistakes to Avoid on a Small Budget
9 common Google Ads mistakes to avoid on a small budget, each checked against Google's own help pages, with a simple fix…
13 min read
Blog
Ideas on turning search visibility into enquiries
Practical notes on SEO, local search, Google Ads, websites and AI search, each one written to support a specific service, not to chase traffic keywords with nowhere to go.
Local SEO
Google Business Profile Call Tracking: How to Track Calls and Forms
A Google Business Profile tracks calls, website clicks and messages on its own. It can't see form submissions on your website. What…
12 min read
SEO
What a Content Silo Is and Why Disconnected Blog Posts Rarely Rank
Fifty unconnected blog posts rarely outrank a smaller set of linked ones. What a content silo actually is, what Google's own guidance…
7 min read
Local SEO
How to Rank on Google Maps: 12 Fixes for Small Businesses
How to rank on Google Maps: 12 fixes from Google's own guidance, covering your profile, category, photos, reviews and links, with no…
15 min read
AI Marketing
FAQ Schema for AI Search: Does It Still Work?
Google removed the FAQ rich result and says no special schema is needed for AI search. What that means for FAQ schema,…
10 min read
Web Design
Page Builder vs Custom Code: How to Choose for Your Website
Page builder vs custom code for a business website: cost, speed, ease of use and scalability compared, with a middle option and…
11 min read
Google Ads
What a Landing Page Needs That a Homepage Usually Doesn’t
A homepage serves everyone. An ad click needs one clear answer. What a landing page needs that a homepage usually skips, and…
7 min read
SEO
On-Page SEO Checklist for Beginners: 14 Checks Before You Hit Publish
An on-page SEO checklist for beginners: 14 checks from Google's own guidance, with examples, a one-page table and the myths you can…
20 min read
Local SEO
Relevance, Distance, Prominence: Google’s Local Ranking Factors Explained
Google says local ranking is mainly relevance, distance and prominence. What each one actually means, and where a small business should focus…
8 min read
Messaging & Branding
The Messaging Mistake That Makes Small Businesses Sound Like Every Competitor
Put the homepage headlines of five small businesses in the same trade side by side, and cover the logos. Often you can’t…
7 min read
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