The Messaging Mistake That Makes Small Businesses Sound Like Every Competitor
Put the homepage headlines of five small businesses in the same trade side by side, and cover the logos. Often you can’t…
7 min read
Blog category
Messaging & Branding
Communication strategy, messaging, positioning and brand voice for small businesses.
Finding Your Business’s Real Story, Not the Founder-Story Template
Open the About page of ten small businesses and count how many begin the same way. “It all started when our founder…
7 min read
How to Write Website Copy That Sounds Like a Person, Not a Brochure
Read this sentence from a real homepage: “We leverage industry-leading solutions to deliver comprehensive value-added services to our valued clientele.” Now imagine…
7 min read
“We Provide Quality Service” Means Nothing: Here’s What to Say Instead
Open ten small business websites and count how many say some version of “we provide quality service.” Most of them. Now ask…
7 min read
Brand Voice: Why Your Website, Ads and Social Media Sound Like Three Different Companies
Read your website’s homepage, then read your last five Instagram captions, then read the email your sales team actually sends when someone…
7 min read
The One-Sentence Test: Can a Stranger Say What Your Business Does?
The one-sentence test is simple: ask a business owner to describe what they do, and they’ll answer instantly, clearly, without hesitation. Ask…
7 min read
Why Your About Us Page Sounds Like Everyone Else’s
Read five “About Us” pages from five completely different businesses and you’ll notice something uncomfortable. They all say almost the same thing.…
8 min read
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