9 Common Google Ads Mistakes to Avoid on a Small Budget
9 common Google Ads mistakes to avoid on a small budget, each checked against Google's own help pages, with a simple fix…
13 min read
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Imraan Shariff is a Digital Growth Strategist at Zunelo Digital, an AI-first digital marketing agency in Bangalore, focused on SEO, local SEO, Google Ads and website growth. He writes on these areas plus AI visibility, drawing on hands-on work across Zunelo's client accounts.
Google Business Profile Call Tracking: How to Track Calls and Forms
A Google Business Profile tracks calls, website clicks and messages on its own. It can't see form submissions on your website. What…
12 min read
What a Content Silo Is and Why Disconnected Blog Posts Rarely Rank
Fifty unconnected blog posts rarely outrank a smaller set of linked ones. What a content silo actually is, what Google's own guidance…
7 min read
How to Rank on Google Maps: 12 Fixes for Small Businesses
How to rank on Google Maps: 12 fixes from Google's own guidance, covering your profile, category, photos, reviews and links, with no…
17 min read
Page Builder vs Custom Code: How to Choose for Your Website
Page builder vs custom code for a business website: cost, speed, ease of use and scalability compared, with a middle option and…
11 min read
On-Page SEO Checklist for Beginners: 14 Checks Before You Hit Publish
An on-page SEO checklist for beginners: 14 checks from Google's own guidance, with examples, a one-page table and the myths you can…
20 min read
Relevance, Distance, Prominence: Google’s Local Ranking Factors Explained
Google says local ranking is mainly relevance, distance and prominence. What each one actually means, and where a small business should focus…
8 min read
Writing Meta Descriptions That Get Read, Not Skipped
Google rewrites most meta descriptions, so are they worth writing? What Google says, what Ahrefs found, and how to write ones that…
10 min read
Website Launch Checklist: What to Check Before You Go Live
Most website launches don’t fail because of the design. They fail because of something small nobody checked: a staging setting left switched…
7 min read
Service Area Business vs Storefront: Setting Up GBP Correctly for Each
Setting up a service area business on Google Business Profile the wrong way is a common mistake. A plumber sets up their…
7 min read
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