What makes a website “SEO-ready” before a single page of content is written
Most businesses think about SEO after the website is already built. Content gets added, someone notices it isn’t ranking, and an SEO…
10 min read
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Imraan Shariff is a Digital Growth Strategist at Zunelo Digital, an AI-first digital marketing agency in Bangalore, focused on SEO, local SEO, Google Ads and website growth. He writes on these areas plus AI visibility, drawing on hands-on work across Zunelo's client accounts.
How many photos should a Google Business Profile actually have?
Open ten competing Google Business Profiles in your area and you’ll usually spot the same pattern. A couple have a handful of…
8 min read
Canonical Tags Explained: Code, Examples and Common Mistakes
Canonical tags explained with code examples: how to add one, what Google does with it, what happens with multiple canonical tags, and…
14 min read
Mobile-first design: why Google judges your site on the phone version first
Here is something that surprises a lot of business owners. Even if nine out of ten people who visit your website are…
9 min read
Choosing the right primary category for your Google Business Profile
Primary category is probably the single highest-leverage field on your whole Google Business Profile. Here's how to pick the right one, and…
9 min read
A plain-English guide to crawl budget and why small sites rarely need to worry about it
Crawl budget sounds urgent. For most small sites it isn't. Here's how to tell if it actually applies to yours, and what…
10 min read
Website structure 101: how many clicks should it take to reach any page?
There's no official three-click rule. Google itself says ease of reaching a page matters more than a fixed count. Here's what click…
10 min read
The five Google Business Profile signals that actually move the local pack
Google ranks local results on relevance, distance, and prominence, not a checklist. Here are the GBP signals that actually move the needle,…
9 min read
Why keyword cannibalisation quietly stalls SEO growth
Two pages competing for the same keyword both lose. Here's how to find it in Search Console, fix it in three simple…
12 min read
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