How People Read a Website: Why They Scan, and How to Write for It
How people read a website: they scan. NN/g's research on scanning patterns, seven rules for scannable pages, a before and after, and…
10 min read
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Imraan Shariff is a Digital Growth Strategist at Zunelo Digital, an AI-first digital marketing agency in Bangalore, focused on SEO, local SEO, Google Ads and website growth. He writes on these areas plus AI visibility, drawing on hands-on work across Zunelo's client accounts.
Google Business Profile Attributes: Which Ones Are Worth Filling In
Google Business Profile attributes: what Google says they do, which ones you can edit, how to answer its exact tests, and which…
9 min read
How Long Does SEO Take? What Changes in Month 1 and Month 6
How long does SEO take? Google says a few hours to several months. Our own site's real numbers by month, and what…
10 min read
Local SEO Checklist for Small Businesses: 15 Steps in Order
A local SEO checklist for small businesses: 15 steps in order, from eligibility and verification to reviews and monthly measurement, tied to…
10 min read
Image Optimization for Websites: Formats, Sizes and Lazy Loading Explained
Image optimization for websites: WebP, AVIF or JPEG, the right size, lazy loading, width and height, and alt text, checked against Google…
11 min read
SEO Report Template: The 10 Numbers That Matter
An SEO report template built on 10 numbers: rank, Search Console clicks, impressions, CTR and position, Business Profile actions and enquiries, each…
11 min read
How to Analyse Competitor Google Business Profiles for Local SEO Signals
How to analyse competitor Google Business Profiles: what to check, how to build a comparison, what Google says drives local ranking, and…
10 min read
Why “Position 1” in a Rank Tracker Doesn’t Always Mean What You Think
Why a rank tracker's position 1 can differ from what you or your customers see: what Google says about why results differ,…
10 min read
Website Design Mistakes to Avoid: 9 That Cost Service Businesses Enquiries
Website design mistakes to avoid: 9 that cost service businesses enquiries, each tied to W3C, Google or Nielsen Norman Group, plus what…
10 min read
Website Maintenance Checklist: What “Ongoing” Should Really Include
A website maintenance checklist by frequency: updates, backups you can restore, broken links, forms, tracking and content, plus what we found on…
12 min read
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