Why Some Pages Get Cited in AI Overviews and Near-Identical Pages Don’t
Why some pages are linked in AI Overviews and near-identical pages are not: Google's eligibility rules, canonical choice, query fan-out, and a…
11 min read
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Archive
Mohammed Annas is Zunelo's Data & AI Research Intern, supporting the AI Marketing team with research and analysis while completing a degree in Data Science and Analytics at M. S. Ramaiah University of Applied Sciences. His posts are reviewed by senior team members before publishing.
AI Agents for Marketing: 8 Jobs We Hand to Agents (and 3 We Never Do)
AI agents for marketing: the 8 jobs we hand to agents at Zunelo, the 3 we never do, the rules and checks…
10 min read
Structured vs Unstructured Data: What AI Systems Parse More Reliably
The difference between structured and unstructured data, what Google says about structured data and AI, what a 2026 study found, and how…
11 min read
Author Bios and E-E-A-T: What Google Says and What Helps
What Google says about E-E-A-T, bylines and author bios, why fabricated authors hurt, whether bios affect AI citations, and what a useful…
12 min read
Passage Ranking SEO: How to Write Paragraphs That Stand Alone
What Google says about passage ranking, how it differs from passage indexing and featured snippets, and how to write paragraphs that stand…
12 min read
AI Search Optimization Checklist: 12 Things to Check on Your Website
An AI search optimization checklist of 12 checks, from Google's own guide to generative AI features: what to fix, what to measure…
14 min read
How to Check If ChatGPT Mentions Your Brand (A Manual Method)
How to check if ChatGPT mentions your brand: a 30-minute manual method, which questions to ask, what to log, and what Google's…
12 min read
llms.txt Explained: What It Does and Why Google Ignores It
llms.txt is a real proposal, but Google says Google Search ignores it. What the file is, who uses it, how to check…
12 min read
How to Fact Check AI Generated Content Before You Publish
Google now says it is critical to manually fact check AI generated content. See what changed, what to review, and an eight…
11 min read
FAQ Schema for AI Search: Does It Still Work?
Google removed the FAQ rich result and says no special schema is needed for AI search. What that means for FAQ schema,…
10 min read
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