Broad keywords, no negatives
Your ad for "interior design services" shows for "free interior design course". Without a negative keyword list that grows every month, budget quietly funds other people's curiosity.
A Google Ads agency in Bangalore that measures enquiries, not clicks
Most wasted ad budget in Bangalore goes to two things: irrelevant searches nobody negated, and conversions nobody tracked. As a PPC agency for service businesses, we fix both before a single rupee of new spend goes in.
- Audit in 48 hours
- Your ad account stays yours
- Calls, forms & WhatsApp tracked
Part of the Google Ads service pillar and the Bangalore agency hub.
Where budgets leak
The four leaks we find in almost every audited account
No conversion tracking
If calls, forms and WhatsApp messages are not tagged, Google optimises for clicks: the cheapest thing to buy and the least valuable thing to have.
Ad and landing page mismatch
The ad promises one thing, the page shows another, and the visitor leaves. Alignment review is part of every campaign build, not an add-on.
Set-and-forget management
Search terms drift every month. Accounts that are not reviewed monthly pay a rising tax on yesterday's settings.
What management includes
Campaigns built cleanly, run accountably
Ad spend goes straight to Google from your own account: you always own the account, the data and the history. Our fee covers the work below, agreed in advance.
Start with the free audit- Account & campaign audit
- Search campaign structuring
- Keyword & match-type planning
- Negative keyword strategy
- Ad copy writing & testing
- Conversion tag setup (calls, forms, WhatsApp)
- Landing page alignment review
- Budget guidance & pacing
- Search term analysis
- Monthly optimisation report
The build order matters
Tracking first, spend second
1
Account & campaign audit
Where past spend went and what it bought.
2
Strategy & planning
Keywords, match types, budget and structure agreed with you.
3
Tracking & alignment
Conversion tags live and landing pages matched to ads before scaling.
4
Build & optimise
Campaigns launch, search terms reviewed, negatives grow weekly.
5
Monthly reporting
Cost per enquiry, trends, and next month's plan.
We do not guarantee lead counts: performance depends on demand, competition, budget and landing page quality. We do guarantee you will always know your cost per enquiry and why it is moving.
Complete the funnel
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PPC questions
Answered before you spend
How much budget do I need for Google Ads?
It depends on your industry, location, competition and what a lead is worth to you, not on a magic number. You can start with a modest budget focused tightly on the most relevant searches, then scale what the data proves. We give you a budget recommendation in the audit, with the reasoning shown.
Can you guarantee a number of leads?
No. Lead volume depends on demand, competition, budget and how well your landing page converts. What we control is campaign quality: tight keywords, negative keyword hygiene, honest tracking and monthly optimisation aimed at enquiry cost, not clicks.
What do you track as a conversion?
Real enquiries: phone calls, form submissions and WhatsApp messages. We set the tags up properly before scaling spend, so every rupee is judged against enquiries rather than traffic.
My ads ran before but leads were poor. Why?
The usual culprits: broad match keywords burning budget on irrelevant searches, missing negative keywords, no conversion tracking, and landing pages that do not match the ad promise. Our audit checks all four and shows you exactly where spend leaked.
What does management cost?
Management is quoted after the free account audit, based on account size and complexity: always as a fixed monthly fee agreed in advance, on a month-to-month basis, with ad spend paid directly to Google from your own account.
Find out what your past ad spend actually bought
Free Google Ads account audit within 48 hours: spend leaks, tracking gaps and a budget recommendation, in plain English.