Broad keywords, no negatives
Your ad for "interior design services" shows for "free interior design course". Without a negative keyword list that grows every month, budget quietly funds other people's curiosity.
Most wasted ad budget in Dubai goes to two things: irrelevant searches nobody negated, and conversions nobody tracked. UAE clicks also run meaningfully more expensive than global averages, roughly 20-40% above benchmark in most industries, so that waste costs more here than almost anywhere else. As a PPC partner for service businesses, we fix both before a single dirham of new spend goes in, managed by our India team, with a local UAE number for direct contact.
Part of the Dubai agency hub and the UAE country hub.

Where budgets leak
Your ad for "interior design services" shows for "free interior design course". Without a negative keyword list that grows every month, budget quietly funds other people's curiosity.
If calls, forms and WhatsApp messages are not tagged, Google optimises for clicks: the cheapest thing to buy and the least valuable thing to have.
The ad promises one thing, the page shows another, and the visitor leaves. Alignment review is part of every campaign build, not an add-on.
Search terms drift every month. Accounts that are not reviewed monthly pay a rising tax on yesterday's settings.
What management includes
Ad spend goes straight to Google from your own account: you always own the account, the data and the history. Our fee covers the work below, agreed in advance.
Start with the free auditThe build order matters
1
Account & campaign audit
Where past spend went and what it bought.
2
Strategy & planning
Keywords, match types, budget and structure agreed with you.
3
Tracking & alignment
Conversion tags live and landing pages matched to ads before scaling.
4
Build & optimise
Campaigns launch, search terms reviewed, negatives grow weekly.
5
Monthly reporting
Cost per enquiry, trends, and next month's plan.
We do not guarantee lead counts: performance depends on demand, competition, budget and landing page quality. We do guarantee you will always know your cost per enquiry and why it is moving. Management is delivered remotely by our India team, with a local UAE number, +971 55 452 8081, for calls.
Complete the funnel
Ads buy today's enquiries; SEO builds the traffic you stop paying for.
SEO agency in DubaiBetter landing pages lower your cost per enquiry more than any bid tweak.
Web development in DubaiOwn the map pack so local searches convert even without ad spend.
Local SEO in DubaiOr see the Dubai agency hub.
PPC questions
It depends on your industry, competition and what a lead is worth to you, not on a magic number. You can start with a modest budget focused tightly on the most relevant searches, then scale what the data proves. We give you a budget recommendation in the audit, with the reasoning shown.
No. Lead volume depends on demand, competition, budget and how well your landing page converts. What we control is campaign quality: tight keywords, negative keyword hygiene, honest tracking and monthly optimisation aimed at enquiry cost, not clicks.
From India, by the same team and process used for every Zunelo account. Dubai enquiries also get a local UAE contact number, +971 55 452 8081, for calls and follow-up.
Management is quoted after the free account audit, based on account size and complexity: always as a fixed monthly fee agreed in advance, on a month-to-month basis, with ad spend paid directly to Google from your own account.
Free Google Ads account audit within 48 hours: spend leaks, tracking gaps and a budget recommendation, in plain English.